Use of Colour

I love using colour. But while I have been coming up with concepts and ideas for this poster, I was finding it difficult to think of good colours to use and I still have not grasped the logic behind the use of colour. So I decided to research how to influence effectively with colour.

The research that I found suggested these great tips that are useful to create colour schemes for an infographic:

  1. Stick to just two main colours and only use four colours overall so it does not make your poster look too busy.
  2. The two colours you choose as your main colours, make them clear and bold while the other colour should be complementary (subtle and warm).
  3. Use the subject of your poster to determine what colours you use. For example, if your subject is coffee, you could use different shades of brown.

research from:

I found this poster very useful for inspiration:


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