Semiotics is about making meaning of signs and symbols. This includes metaphors, signs, symbolism, likeness and indications. These different signs and symbols could be anything from a written text to a sound or image.

There are tree different types of semiotics:

  • Semantics: the relationship of signs to what they stand for;
  • Syntactic: the formal or structural relations between signs;
  • Pragmatics: the relation of signs to interpreters

Semiotics help to analyse a text and to distinguish a deeper meaning than what was originally shown. It is used a lot in advertising and to promote social issues. Society are fascinated and find it interesting to figure out the meaning behind different signs and symbols. Depending on the symbol, it may be read differently from one person to another depending on how the audience interprets the meaning. This is why it is good to have a clear meaning shown in an image.

It works by having a concept of the signifier (which is what is shown) and the signified (which is the concept behind the sign).


Image Manipulation Techniques

This research blog is about different Image Manipulation Techniques that will help me produce my final image. Although I am still not sure exactly how I am going to put it all together, these skills will help me decide. I am not a Photoshop expert at all so these 5 techniques will really help me to create a good enough image.

  1. Creating Shadows

In order to have a successful image, it must look as real as possible, in order to create this feeling, the image must have shadows if it needs one. A simple way of doing this is to take your image and duplicate it in photoshop. Turn it black and add the Gaussian Blur to it. Then you must reduce the size and place the shadow where it should normally be.

  1. Proportion

To me, proportion is the most important aspect of creating photo realism. It is a straightforward step but something that I have not done well in the past with photoshop which is silly thing to forget to do. Basically, if an object in the image should in the distance, then you just need to reduce the size of it. For my project, this step will be my main focus.

  1. Colour Blending

For this project, I have to combine different images, they are not all going to match the background I have created. This is where colour blending becomes essential. In order to blend the colours, I can use Photo filters or Gradient Maps in Photoshop to add and take away from the colour.

  1. Combing Multiple Images

To do this well, I need to carefully select the right objects from my stock image collection. The overall image also needs to have a variance of different objects to make it look interesting but they all have to work well together.

  1. Enhancing a stock image

Stock images are images that have been taken on a camera and have no affects added to it. These images can often look boring. In order to enhance these images, I must use different techniques such as changing the colour, size or manipulate the sides. This will create a dramatic difference to my image. References:–psd-242

The Importance of Colour

Colour is such a vital part of a composition. It is an attention-grabbing element.

Colour helps to give a sense of mood and feel to an image. Using more subtle colours portrays a more calm and gentle feeling. Using contrasted or saturated colours can give a dramatic flare to an image. Bright colours also create a feeling of festivity feeling while dark colours create dark lighting effects.

The audience are able to recognise certain objects more easily when they recognise the colours. For example, a banana is yellow. It establishes identity for brand icons too.

Colour can create symbolism. This is an important aspect to my image that I want to create. Warm colours such as red, orange and yellow creates the meaning of energy and tension such as a bullfight. Cooler colours such as blue, creates the feeling of power and strength.

I will be using colour to help convey my message to the audience. This use of black and white will symbolise the meaning of avoidance and negative choices. The use of crisp and sharp colours will symbolise the meaning of enticement and positive choices.




By understanding key terms of composition, it will make it easier for me to create an effective image.

What is visual communication?

The expression of ideas and information using visual forms or aidsBody language including gestures are part of such communicationPresentations may also included photographs, chartsgraphs, and diagrams to enforce or demonstrate ideas or data.

Found on:


Symmetrical Balance: This is when the composition is balanced equally around the vertical and horizontal axis.

Rhythm: This is when the composition has repetition or alternation of elements. It creates a sense of movement in the composition. It can create a sense of pattern or texture.

Proportion: Proportion is referring to the dimensions or distributions of an image. It can help to establish weight and depth by changing the balance or symmetry of an image.

Dominance: This is in terms of where the eye is drawn to in an image. It is normally the ‘heaviest’ visual element in the overall image.

Unity: This refers to the relationship of the visual components as individual and whole in an image. It is what ties the whole image together and gives an overall sense of wholeness.

Closure: This is the idea of how the brain fills in what is missing in an image. Since the brain tends to add in parts that are missing, the image is able to achieve closure. This encourages interaction with the viewer.

 Continuance: This is when the viewer looks in one direction and continues to do so until there is something else more significant to focus on.

Contrast: This term is used to describe when something is different from another. This could include opposite colours, shapes or sizes. It can be used to intensify an idea.

Positive and Negative space: A positive space is the areas in an image that is the subject or areas of interest. Negative space is area around the subjects, or areas of interest.

Visual centre: This is the visual focus of an image. It is where the eye is attracted to first.

White space: Refers to the area of an imaged that is left unmarked. It is the spaces between the other figures in the image.

Concepts and Ideas

I had the idea of wanting to promote awareness to eating disorders in women since it is a lot more common than people realise. Today I found the article I really wanted to do. It tells a story of a woman who is bulimic but also talks about the signs and side effects of this illness. I also researched a lot of previous images from Bulimic advertising (uploaded below). A lot of images I found were very graphic. It has shown me that I want to keep my image more low key but still have a huge impact. I want to create an image completely different to what I have found, but I have gotten a lot of inspiration so far. I want a character in my image surrounded by food. I feel like that kind of image has a lot of impact.





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