Typography is a crucial part of an infographic. It is important to pick the right typography for your poster because it helps to explain the information on your poster. I found a few vital facts that will help me to find the best type for my infographic.

Different styles of font:

  • Regular
  • Italic
  • Condensed
  • Bold
  • Bold Italic
  • Black

Different symbols of type help to convey a message by using things such as:

  • Letters
  • Numerals
  • Punctuation
  • Icons
  • Emojis

The most used fonts in graphic design are:

  • Helvetica
  • Trajan
  • Garamond
  • Futura
  • Bodoni

Below is a poster I found on a website. This poster narrows down the best fonts depending on what you want from you infographic:






Use of Colour

I love using colour. But while I have been coming up with concepts and ideas for this poster, I was finding it difficult to think of good colours to use and I still have not grasped the logic behind the use of colour. So I decided to research how to influence effectively with colour.

The research that I found suggested these great tips that are useful to create colour schemes for an infographic:

  1. Stick to just two main colours and only use four colours overall so it does not make your poster look too busy.
  2. The two colours you choose as your main colours, make them clear and bold while the other colour should be complementary (subtle and warm).
  3. Use the subject of your poster to determine what colours you use. For example, if your subject is coffee, you could use different shades of brown.

research from: http://piktochart.com/pick-great-color-schemes-your-infographics/

I found this poster very useful for inspiration:

Creative Thinking

Technical Creativity is when new ideas or theories are created. It is about generating ideas, evaluating the ideas and then modifying them. There are two parts to this, programed thinking and lateral thinking.


Programed Thinking is when you use logic to solve the problem:

Morphological analysis is when you take a problem and break it down into parts. The person then takes out the vital parts of the systems and puts it together in a more simplified system. It is a way of working backwards to solve the problem.

Reframing Matrix is a technique that helps a person to look at the problem in various ways. This will help to expand and create more creative solutions to the problem. It is used in groups because everybody thinks in a different way to each other. This system helps groups to figure out a solution together. You take four key questions and answer them together. Here is an example below:


Lateral Thinking uses creativity and an indirect approach to solve a problem:

Brainstorming is a pretty straightforward technique that a lot of people use. It helps to get anything that you can think of onto the page. It does not have to have anything to do with the topic, but it could lead to a more creative product by doing so.

Random Input is about taking a random word or picture to create a new way of thinking about a topic. The point is to not directly solve the problem but to come up with various ideas that could lead to a solution.


Infographics are displayed like a poster and aim to present information that should be easily understood when looking at it. These posters can have things such as text, diagrams, illustrations and graphs.


Infographics are visually pleasing, understandable and powerful. What makes infographics so effective is because they are completely self-explanatory. They make learning about things, fun and exciting. Effective infographics have the following tools:

  • Conscious colour decisions
  • Simple and easy to read graphics
  • Icons that people recognise
  • Powerful statistics
  • Important facts

To be able to build an Infographic, these are the important steps:

  1. Research the topic that you are going to be creating
  2. Create rough concepts and ideas by hand
  3. Use colour to enhance the meaning behind your infographic. This will help guide the focus of the viewer
  4. Create clear and understandable graphics


Illustrator Basics

I decided to research about the basics for Illustrator. Because I am not a whizz with Illustrator, I found it important and vital to have these skills researched and written up so I can refer back to it when I am starting my second assignment.

Creating a new file is done by clicking the file button, select new, and then click ok when you have chosen the settings you want.

Creating an Art board:

To create an art board, select the art board icon. Drag this into the workspace and select the size, shape and location you want.

Adding a shape:

It is easy to create shapes by selecting the rectangle tool. This is the default shape but you can choose any shape by right clicking on this icon. Click and drag the shape onto your paper. By releasing the mouse, the shape will be placed on the page. You can add colour to the shapes by selecting the selection tool then double clicking the fill colour and selecting which colour you want.

Adding in Text:

To add text to the workspace, the best thing to do is to create a text box first. This will help to keep the text look neat on the page. Select the type tool from the tool bar. Drag the mouse on the page until you get the size of text box you want. Start typing in your text. To change the font, highlight the text, select ‘type’ and then select find font. A box will appear with a various amount of fonts, when you find the one you want, click on it.