Brief Two- Ruby Hirst

Mini Infographic:

Screen Shot 2015-06-04 at 1.21.29 pm



Communication objective

I wanted to communicate the idea of making a healthy smoothie and showing the measurements and process.

I researched fonts and found that a lot of smoothie infographics used curvy writing for their titles and plain writing for the writing. So I used Apple Chancery for my title and Avenir for my writing.

I had writing a long paragraph about the health benefits of each individual ingredient but it made my poster look really boring. So instead, I combined the different health benefits and placed them all around the blender in a way that made it look like the words were being blended up. I wanted to create this motion to show the final step of making a healthy smoothie.

Use of colour

Colour was a huge part of my infographic. I thoroughly enjoyed learning about the effective use of colour. It was my favourite research topic that I did. So from the research I found, I came up with using three main colours; green, yellow and white. I used a deep green background to engage and attract the audience. Since I created a bright yellow blender to highlight the outline of it. White font is simple but effective because it stands out the most..

What have you used in class to achieve this

I used the lecture slides as guides for creating my poster. I also researched more thoroughly on the most beneficial lecture slides. This helped me to understand the marking criteria and also how to create an effective infographic.

Learning how to use the pen tool helped my to create kale leaves on my infographic. I first used two shapes then used the pen tool to create rough looking edges on the leaves.

I used shapes to create the banana and blueberries. I also used shapes to create the blender. This was the most difficult thing I created. I forgot how to hide the unwanted shapes; luckily I just played around with the different pathfinder effects and managed to find the right effects to use.

Small art board

The art board is supposed to show the audience what the main poster is about, so I made the title the main aspect of my art board.

I used blueberries as my picture to give a little hint into what will be used to create the smoothie. I also used the same font that I used for my main poster title to tie it together.

Top 5 Comments

Lenavisualcomm- Week 1- Topic Choice:

Cool topic choice and I don’t think a lot of other people will do anything like this. I think the topic will help you to come up with some original and interesting ideas! There are some cool infographics about animal shelters online! It is a good place to start to find inspiration. Also the SPCA website looks very info-graphical 🙂

Shannonpentecost- Symbols

I like the idea of using symbols. But you are right, you need to choose symbols that are universal and easy to understand straight away. Researching symbols before choosing them will help you figure out what ones would work for your poster. Good luck ❤

BeckyVisCom- Work in Progress #2

It is a smart idea to use colours that are ‘girly’ because it will attract guys to look at your poster. I like that there are informative facts on your poster but continue to keep them brief so the audience don’t lose interest in what you have to say! I can’t wait to see what is coming up next on this poster

Shannonpentecost- Development

I love your poster! When I first saw it, I thought it was a professional poster! Amazing!!

I am having a hard time reading the small writing in the circles on the left. The font is a little too narrow for my blind eyes! Maybe see if there is a font that has the same shape to it but maybe just a fraction thicker? Good luck 🙂

BeckyVisCom- Work in Progress #7

I like the male and female in your mini infographic, it establishes visually what your main infographic is about and uses universal signs to do so. I am not sure about the white female in the 22 leaders fact. It seems a bit too bright and stands out for no reason. You could around with the colours you have used and see if there is a better fit.