Creative Thinking

Technical Creativity is when new ideas or theories are created. It is about generating ideas, evaluating the ideas and then modifying them. There are two parts to this, programed thinking and lateral thinking.


Programed Thinking is when you use logic to solve the problem:

Morphological analysis is when you take a problem and break it down into parts. The person then takes out the vital parts of the systems and puts it together in a more simplified system. It is a way of working backwards to solve the problem.

Reframing Matrix is a technique that helps a person to look at the problem in various ways. This will help to expand and create more creative solutions to the problem. It is used in groups because everybody thinks in a different way to each other. This system helps groups to figure out a solution together. You take four key questions and answer them together. Here is an example below:


Lateral Thinking uses creativity and an indirect approach to solve a problem:

Brainstorming is a pretty straightforward technique that a lot of people use. It helps to get anything that you can think of onto the page. It does not have to have anything to do with the topic, but it could lead to a more creative product by doing so.

Random Input is about taking a random word or picture to create a new way of thinking about a topic. The point is to not directly solve the problem but to come up with various ideas that could lead to a solution.


Infographics are displayed like a poster and aim to present information that should be easily understood when looking at it. These posters can have things such as text, diagrams, illustrations and graphs.


Infographics are visually pleasing, understandable and powerful. What makes infographics so effective is because they are completely self-explanatory. They make learning about things, fun and exciting. Effective infographics have the following tools:

  • Conscious colour decisions
  • Simple and easy to read graphics
  • Icons that people recognise
  • Powerful statistics
  • Important facts

To be able to build an Infographic, these are the important steps:

  1. Research the topic that you are going to be creating
  2. Create rough concepts and ideas by hand
  3. Use colour to enhance the meaning behind your infographic. This will help guide the focus of the viewer
  4. Create clear and understandable graphics


Communication Objectives

For my next project, I want to communicate how to create the perfect smoothie. I wanted to do this idea because I imagined the use of colour of the ingredients and I also want to research to find the ‘perfect recipe. I will then be able to share this recipe with others. I want to add in nutritional ingredients and write about the healthy benefits of each ingredient on the poster. I want to have a blender as the main part of the poster and have the ingredients surrounding it.

Illustrator Basics

I decided to research about the basics for Illustrator. Because I am not a whizz with Illustrator, I found it important and vital to have these skills researched and written up so I can refer back to it when I am starting my second assignment.

Creating a new file is done by clicking the file button, select new, and then click ok when you have chosen the settings you want.

Creating an Art board:

To create an art board, select the art board icon. Drag this into the workspace and select the size, shape and location you want.

Adding a shape:

It is easy to create shapes by selecting the rectangle tool. This is the default shape but you can choose any shape by right clicking on this icon. Click and drag the shape onto your paper. By releasing the mouse, the shape will be placed on the page. You can add colour to the shapes by selecting the selection tool then double clicking the fill colour and selecting which colour you want.

Adding in Text:

To add text to the workspace, the best thing to do is to create a text box first. This will help to keep the text look neat on the page. Select the type tool from the tool bar. Drag the mouse on the page until you get the size of text box you want. Start typing in your text. To change the font, highlight the text, select ‘type’ and then select find font. A box will appear with a various amount of fonts, when you find the one you want, click on it.


Summary of my Image: Ruby Hirst 1320162

An analysis of the image you have created: The image is representing the topic of eating disorders in middle-aged women. In the actual image is a woman who is making the decision whether to eat or not. It may look like she is deciding what to eat, but in her head, it is a different idea. She is looking at the food on the shelf and at her shadow. Which one will she believe is the right choice? She wants to eat but her shadow is showing what she thinks her body looks like; this is restraining her from making the decision to eat. The food items on the shelf are a mixture of healthy and unhealthy. This adds to the decision and complicates it because she does not know what to do.

The intended communication objective of the image: By using semiotics, I showed the idea of making decisions. The idea of whether to eat or not turns into whether she wants to live a healthy life or slowly kill herself. The food is different colours depending on the health benefits. The healthier the food item is, the brighter in contrast it is. The unhealthy is darker in contrast. Her shadow in the image is wider than her. This represents her perception of herself. I wanted to explore this topic because it is not really talked about but it is actually a very common mental illness amongst middle-aged women. By talking about it, and getting the idea out in the public, people could identify these issues in loved ones around them. It exposes this secret that some women are keeping.

How you have used what was taught in class to achieve this communication objective: I found the ‘lecture’ aspect part of the class really useful. I wanted to make my image really meaningful so learning how to achieve this was helpful. Also, having the lecture slides up on AUTonline, meant that I could refer back to them when I was creating my idea. Symbolic meaning/semiotics is very important. It helps to create more than one meaning to an image. The use of colour can also create a meaning in an image and also helps to establish where the audience should look. Image placement also helps to establish where the audience should be looking. Researching composition helped me to understand what an image needs, to successfully show what the meaning is behind it. Image manipulation techniques were probably the most useful thing I learnt. It helped me understand how to use different techniques in Photoshop and helped me to avoid commonsense mistakes.

I found my idea very time consuming because I had to take individual photos of food, also cut them in Photoshop and then individually changing the colour contrast of each food image. I had to retake a lot of my photos because I did not have my camera set to the raw image setting and some were out of focus.

Top 5 Comments

lenavisualcomm: Concept Thumbnails

I really Like these ideas. I agree what has been stated previously in the comments, you may not be allowed to use the social media icons because it would be against copyright regulations. But you could draw them and change them very slightly so they are different enough but the audience still knows what social media icons they are.

vitamorrison: Concept Thumbnails

Hey Vita!
I love the idea of having a ‘wet’ food to show the bacteria. It would really bring out the importance of what you are showing! I like the sandwich idea! It could show the contrast of the different types of food in the sandwich quite well. Definitely have some bugs in there too! Make it as disgusting as possible ;).


lenavisualcomm: Communication objectives

Really good article choice! I like the idea of showing the negatives in this age level. Your image could show what it is like for a child to start off with technology at the age of 2 years old and how in time (preadolescent) has shaped them to who they are.


josh.eds | vis.comm: Communication Objectives

I really like the communication objectives. It would be really affective to show images of people with the virus and how it has changed them overtime. Maybe start with a healthy person unaware of the affects of the virus and then slowly transition into the same person who is now aware of the virus because they have it.

katehobbs2015: Source Photos

Love Love Love this idea and cannot wait to see how it turns out! I like the idea of having the layers of technology, I think that shows a really good symbolic meaning of having these thing within the generations. I was wondering how the final image will look? It would be cool to have them all standing next to each other in height and age order. This could really enhance the meaning of the different steps in life. Really awesome stuff 🙂


Semiotics is about making meaning of signs and symbols. This includes metaphors, signs, symbolism, likeness and indications. These different signs and symbols could be anything from a written text to a sound or image.

There are tree different types of semiotics:

  • Semantics: the relationship of signs to what they stand for;
  • Syntactic: the formal or structural relations between signs;
  • Pragmatics: the relation of signs to interpreters

Semiotics help to analyse a text and to distinguish a deeper meaning than what was originally shown. It is used a lot in advertising and to promote social issues. Society are fascinated and find it interesting to figure out the meaning behind different signs and symbols. Depending on the symbol, it may be read differently from one person to another depending on how the audience interprets the meaning. This is why it is good to have a clear meaning shown in an image.

It works by having a concept of the signifier (which is what is shown) and the signified (which is the concept behind the sign).



I went into Uni two days ago, to start editing my photos I took. I realised that they were all really out of focus, so I had to retake all of them again. This has taken a huge step back in my project as I thought that I would be well into editing by now. So my progress today is retaking all my photos. I will hopefully start editing either tomorrow or have a late night editing on Tuesday! Screen Shot 2015-04-19 at 4.47.45 pm Screen Shot 2015-04-19 at 4.47.26 pm